[Scott]

Our ranks are slowly moving up for certain results. Google propagates its search results without user input, so the best we can do is to throw in descriptive keywords and forum topic names (good site content).

I don't think we actually have "newell forums" anywhere on the site, so google may have never made the connection with that specific search.

Here are what people have searched for and ended up on the site with (via google webmastertools):

Considering it's a brand new site and we're a VERY niche market, I think we're doing okay. NewellClassic has been around for ages and kind of has all the google search terms nailed down.